PR & Strategy
PR & Brand Strategy
High-end positioning, narrative design, and visibility strategies rooted in your authentic story.
For founders, brands and institutions who want their voice to stand out.
Fleur Anderson Chef • Entrepreneur • PR
Refined PR, culinary direction, and cultural storytelling for chefs, founders, institutions, and lifestyle brands.
TRUSTED BY
French–Ivorian Chef • Entrepreneur • PR Strategist
I help chefs, founders, cultural leaders, and lifestyle brands elevate their identity through refined PR strategy, culinary storytelling, and French-inspired experiences. Born in Côte d’Ivoire, raised in Normandy, and now based in California, I blend cultural depth, hospitality, and modern creative direction.I bring French art de vivre to life through cultural events, culinary innovation, and public relations. From Bastille Day San Francisco to Bocobites and the Jazz Festival in Caen, my work combines elegance, strategy, and meaningful storytelling.
Read My StoryWhat I Do
Tailored support for chefs, founders, cultural organizations, and lifestyle brands.
PR & Strategy
High-end positioning, narrative design, and visibility strategies rooted in your authentic story.
For founders, brands and institutions who want their voice to stand out.
Culinary Direction
French menu design, sustainable food concepts and brand storytelling through cuisine.
Ideal for restaurants, food brands and experiential concepts.
Events & Culture
Concept, production and coordination of prestige events, festivals and private experiences.
From Bastille Day SF to jazz nights and consulate-level receptions.
A refined selection of collaborations bridging culture, cuisine and community.
Cultural Event
Cultural Event
A flagship French celebration brought to the heart of the Bay Area.
A vibrant cultural festival blending music, gastronomy, and community spirit. I led the full event production from vendors to programming, creating an unforgettable celebration of French heritage in San Francisco.
Culinary Innovation
Culinary Innovation
A sustainable French culinary concept crafted for modern living
An innovative food brand offering gourmet French dishes in reusable glass jars. I created the recipes, branding, and zero-waste model, delivering elegant meals ready in just 3 minutes.
Diplomatic Experience
Diplomatic Experience
High-level gastronomic events honoring French excellence and protocol
A refined collection of culinary and hospitality experiences created for prestigious partners such as the French Consulate, Meta, Salesforce, La French Tech, and the Masonic Center. From diplomatic receptions to corporate events, each experience blends cultural authenticity with French gastronomic excellence.
Where strategy, French culture and culinary expertise come together.
Cultural Events
Bastille Day SF, pétanque tournaments, jazz festival and diplomatic catering.
A sophisticated selection of French-inspired cultural experiences including Bastille Day San Francisco, the Jazz Festival in Caen Normandy, and the Lamorinda Pétanque Tournaments. These projects showcase my ability to unite community, art, gastronomy, and storytelling through meaningful large-scale events.
Food & Brands
Bocobites and sustainable French food concepts.
A refined collection of culinary and hospitality experiences created for prestigious partners such as the French Consulate, Facebook (Meta), Salesforce, La French Tech, and the Masonic Center. From diplomatic receptions to corporate events, each menu blends cultural authenticity with French gastronomic excellence.
Culinary Innovation
Where traditional French gastronomy meets modern zero-waste innovation.
Bocobites represents my commitment to innovation, sustainability, and French culinary artistry. This signature brand offers gourmet meals in reusable glass jars, ready in just 3 minutes, blending traditional cuisine with modern convenience. I created every element of the brand, from recipes to packaging and identity, building a model for the future of sustainable dining.
Cultural Events • Culinary Brands • Strategic Collaborations
This portfolio gathers some of the projects and collaborations that best represent my work at the crossroads of French culture, cuisine and strategic storytelling. From large-scale cultural events to gourmet concepts and high-level catering, each project reflects a blend of art de vivre, structure and heart.
Projects where French culture, music and community came together in powerful, memorable ways.
Cultural Event • Food • Community
A flagship French cultural celebration in the Bay Area, blending gastronomy, music and community. I led experience design and coordination, with a strong focus on French hospitality and joyful, inclusive energy.

Festival • Music • Local Culture
Concept and organization of the very first jazz festival in Caen. My role included building the concept, supporting programming and shaping the overall experience to highlight local culture through music, conviviality and French art de vivre.

Sport • Community • French Lifestyle
Community events bringing the French game of pétanque to California. I contributed to creating an atmosphere where sport, food and cultural exchange naturally came together.

High-level catering and experiences where French cuisine met institutional and corporate environments.
Diplomatic Catering • French Gastronomy
Refined French catering for diplomatic events and receptions. My work combined culinary excellence with the respect of protocol, elegance and cultural representation.

Corporate & Institutional Events
Catering and experience design for high-profile events, team gatherings and special occasions, bringing authentic French cuisine into tech and civic spaces while maintaining operational excellence.

Entrepreneurship • Community • Events
Culinary collaborations for events supporting French entrepreneurship, innovation and community in the Bay Area, with food and experience design aligned with each audience.

Entrepreneurial projects where I created full concepts: recipes, stories, brands and experiences.
Sustainable Food Concept • Brand Creation
A signature concept offering traditional French dishes in reusable jars, ready in just 3 minutes. I developed the recipes, brand, packaging vision and overall experience to bring French comfort food into modern, zero-waste lifestyles.

Catering • French Gastronomy
A catering company dedicated to authentic French cuisine in California, serving private clients, institutions and corporate partners who value quality, elegance and generous flavors.

Hospitality • Early Entrepreneurship
Two hospitality spaces in Normandy where I explored the connection between food, music and community. These ventures laid the foundation for my approach to experiences that feel alive and welcoming.

Strategy • Branding • Food Entrepreneurs
A consulting studio where I support food entrepreneurs and brands with concept development, brand strategy and storytelling rooted in French culture and real-world hospitality experience.

Today, alongside my culinary and consulting work, I serve as Publisher for Northgate Living CA with BVM, helping connect local stories, families and businesses. My portfolio continues to evolve with new collaborations at the intersection of food, culture and communication.

If you feel inspired by these projects and would like to imagine something unique for your brand, event or community, I would be happy to explore possibilities with you.
You can learn more about my services on the Work With Me page, or contact me directly: