Work With Me

Chef • Entrepreneur • PR

Strategic PR & Storytelling Rooted in French Culture and Culinary Excellence

I help chefs, founders, cultural organizations, and institutions elevate their identity through refined PR strategy, storytelling, and experiential design. Every collaboration is bespoke, rooted in culture, and crafted with the elegance of French art de vivre.

Who I Work With

I specialize in supporting projects and people where culture, food, and community truly matter:

  • Chefs and food entrepreneurs
  • Cultural organizations and French–American communities
  • Hospitality and lifestyle brands
  • Creative founders and public personalities
  • Cities, consulates, and institutions
  • Sustainable and gourmet food brands

What I Do

PR & Brand Strategy
Narrative development, positioning, messaging, and visibility plans rooted in your authentic story.

Culinary Creative Direction
Menu strategy, culinary branding, food concepts, and storytelling for chefs and food brands.

Cultural Event PR & Production
Concepts, programming, and PR for French-inspired events, festivals, and cultural experiences.

Founder Visibility & Personal Branding
Bio creation, communication guidance, and presence coaching for public-facing leaders.

Signature Offerings

The Cultural PR Blueprint
For chefs, creators, and cultural projects who need a clear story and visibility strategy. Includes narrative development, PR messaging, visibility ideas for events and launches, and guidance on how to present your brand in a refined, authentic way.

The Culinary Brand Accelerator
For food brands and culinary entrepreneurs. Includes brand identity refinement, menu and offer structure, product storytelling (names, descriptions, signature dishes), and creative direction for launches, pop-ups, or new concepts.

French Cultural Experience Design
For institutions, consulates, and communities who want a strong French cultural moment. Includes event concept, storytelling, culinary direction, guest experience design, and PR angles tailored to your audience.

Executive & Founder PR Coaching
For founders and public personalities. Includes professional bio writing, personal brand narrative, presence coaching for interviews and events, and a simple visibility plan aligned with your values.

Why Work With Me

Born in Côte d’Ivoire, raised in Normandy, and based in California, I bring a multicultural depth and more than 20 years of entrepreneurship to every project.

I have been:

  • A real estate agent in France for 12 years
  • Chef-owner of Le Yoota and L’Olympe Bar in Normandy
  • Chef-owner of My French Cuisine in California
  • Founder of Bocobites, a sustainable French gourmet concept in jars
  • Publisher for Northgate Living CA
  • Founder of Cocorico Studio, a consulting studio for food brands

I understand culture, hospitality, business, and community—and I use this experience to craft PR strategies, stories, and experiences that feel both elegant and deeply human.

Selected Projects & Collaborations

  • Bastille Day – San Francisco
  • Jazz Festival – Caen, Normandy
  • Lamorinda Pétanque Club tournaments
  • French Consulate – San Francisco
  • Facebook (Meta)
  • Salesforce
  • La French Tech
  • Bocobites & My French Cuisine

PR Packages & Investment

Designed for founders, chefs, cultural leaders & lifestyle brands

Essential PR Strategy

Best for clarity & direction

$1,800 / month

(3-month minimum)

  • 1 strategy call per month
  • Brand messaging clarity
  • PR story development
  • 1 media pitch per month
  • Email support
  • Visibility roadmap

Cultural & Culinary PR Boost

Signature Offer

$3,500 / month

(3-month minimum)

  • 2 strategy sessions per month
  • PR narrative & story architecture
  • 2 press pitches per month
  • Founder brand story creation
  • Social positioning (LinkedIn/IG)
  • PR calendar (3 months)
  • Editorial refinement & guidance

Full PR & Brand Strategy

High-end retainer

$7,500 / month

  • Weekly PR sessions
  • Full brand messaging system
  • 4+ press pitches monthly
  • Content & editorial guidelines
  • Monthly content calendar
  • Event PR support
  • VIP WhatsApp access

VIP Cultural Experience PR

For institutions, luxury events & large cultural projects

$12,000 – $25,000 / project

  • Concept direction
  • Full PR campaign
  • Event narrative & storyline
  • Culinary & hospitality positioning
  • Media kit + press angles
  • On-site creative direction (optional)

Let’s Create Something Meaningful Together

If your project deserves cultural depth, strategic clarity, and the elegance of French art de vivre, I would be honored to support it.

For collaborations, PR strategy, or event and culinary consulting:

✉ info@fleuranderson.com